ORIGIN of “Satakchi (सताक्ची)” ‌

Our brand name, "Satakchi," is inspired by the Sanskrit name "Shatakshi," a revered form of Goddess Durga, also known as Shakambhari Devi. She is celebrated for her boundless compassion, protective strength, and all-seeing vision.

Legend tells of a time when humanity suffered famine. The Goddess manifested with countless eyes—each a symbol of care and awareness—through which she nurtured the earth with food and greenery. While the name literally means "hundred eyes," the stories describe her with hundreds or even thousands of eyes, representing infinite perception and protection.

At Satakchi, we carry this symbolism forward. Just as the Goddess empowered and protected humanity, our jewellery is designed to empower you—protecting your confidence, individuality, and self-expression. Every piece is crafted to help you feel seen, strong, and radiant in your everyday journey.

OUR PHILOSOPHY ‌

Traditionally, fine gold jewellery is often kept locked away in safes, reserved only for special occasions. At Satakchi, we believe that luxury should be lived in, not locked away—a treasure to be cherished in every moment, not hidden away.

Inspired by the strength and beauty of Goddess Durga, our affordable luxury jewellery is crafted from high-quality, durable metals with radiant 18K gold finishes, giving each piece the look and feel of real gold with long-lasting brilliance.

Designed for everyday wear, our pieces empower you to express your unique radiance, whether you’re heading to work, celebrating with loved ones, or simply embracing the day.

We’re here to make luxury accessible, so you can enjoy the joy of wearing beautiful, meaningful jewellery every single day, without compromise.